Trademarks

What Percentage of Canadian Trademark Applications Actually Register?

6 min read
A wall of small enamel shop signs in a covered market, each a different colour, shape, and age

If you are deciding whether to file a Canadian trademark application, a natural question is how likely it is to succeed. The honest answer is that there is no single, permanent number. Whether an application registers depends on the mark, the goods and services, the examination issues it draws, whether the applicant answers CIPO's correspondence, and whether anyone opposes. What the public record can offer is context, and useful context at that. CIPO publishes the complete record of Canadian trademark applications and registrations as open data, and Clearview maintains a research database built from it, covering the prosecution history of more than two million applications. Grouping applications by the year they were filed shows how often filings from a given year have ended in registration.

Why a recent filing year is a trap

The temptation is to look at the most recent filings and read a success rate off them. That does not work, because most recent applications have not finished. Of the applications filed in 2025, only 15.2% had registered as of the July 2026 data snapshot. That is not a 15.2% success rate. It is the share that has reached registration so far, and the rest are overwhelmingly still pending rather than failed. Watching the number move makes the point, because it climbs with every weekly data refresh as more of those applications complete examination. A filing year has to mature before its registration rate means anything, which is why the rates below come from 2015 to 2022, cohorts old enough that the large majority of their applications have reached a final outcome.

What mature cohorts show

For applications filed from 2015 to 2022, the share that has registered lands in a consistent band, from the mid-60s to the low-70s in percentage terms.

Filing year Applications Registered Registration rate
2015 53,493 36,116 67.5%
2016 55,798 39,230 70.3%
2017 60,088 41,377 68.9%
2018 64,351 42,646 66.3%
2019 71,157 46,654 65.6%
2020 73,048 51,431 70.4%
2021 84,973 60,037 70.7%
2022 73,433 52,333 71.3%

Two things stand out. The band is narrow, roughly 66% to 71% across eight years, so the overall likelihood has been fairly stable. And even the oldest cohorts are not entirely finished, because a small number of applications can stay pending for years, which nudges the older rates down slightly rather than up.

Where the rest of the applications go

If roughly seven in ten applications from a mature year registered, most of the remainder were abandoned.

Filing year Applications Abandoned Abandonment rate
2015 53,493 17,169 32.1%
2016 55,798 16,400 29.4%
2017 60,088 18,247 30.4%
2018 64,351 21,096 32.8%
2019 71,157 22,334 31.4%
2020 73,048 18,837 25.8%
2021 84,973 19,595 23.1%
2022 73,433 15,160 20.6%

Abandonment is not a single story. An application can be abandoned because the applicant never answered an examiner's report, because a deadline passed, because the business changed direction, or because the owner made a deliberate decision to walk away. The lower abandonment rates in the 2020 to 2022 cohorts should be read with care, because some of those applications are still moving, so their final abandonment share may yet rise.

Why the overall number is not your odds

An overall rate describes a huge, mixed population of applications. It is not a forecast for any single mark, because the applications behind it differ in ways that strongly affect the outcome. The factors that move an individual application's chances include:

  • the strength of the mark, since a clearly descriptive term can draw a registrability objection that a coined word would not, while a coined word can still be cited for confusion
  • the results of a clearance search, since a mark that conflicts with an earlier one is exposed to confusion objections
  • the scope and drafting of the goods and services
  • the number of classes, since a broader filing has more surface area for objections
  • whether the applicant answers CIPO's correspondence on time and on point
  • whether the application draws an opposition
  • whether the filing was prepared with professional help
  • how recently it was filed, because the newest applications have not run their course

Some of these are visible in the same dataset. Applications filed with a representative on record registered at 76.3%, compared with 47.6% for those without one, across the 2015 to 2022 cohorts, a gap Clearview examines in its analysis of representation and registration outcomes. And examiner's reports turn out to be common rather than rare, so a report is part of the normal path to registration rather than a sign the mark is doomed.

What preparation before filing usually covers

An average describes the population, not any one file, and the preparation that goes into a Canadian application covers a familiar set of ground.

  • A clearance search surfaces predictable confusion problems before the branding budget is spent. It is not a filing requirement, and applications are filed without one every day.
  • A clearly descriptive or surname element is easier to deal with while the branding can still change than after an examiner raises it.
  • Goods and services drafted to be specific enough for acceptance but broad enough to cover the business affect both examination and the scope of any registration.
  • Naming the correct owner at filing avoids a defect that is awkward to correct later.
  • Time set aside to answer an examiner's report on point, rather than at the deadline, keeps the application moving.

The full registration process sets out each step, and if timing is part of the decision, the Canadian trademark timeline data shows how long each stage has actually been taking.

Where these numbers come from

Every figure in this post is Clearview's calculation from CIPO's published records, not a statistic published by CIPO. Each cohort counts every application with a filing date in the year shown, and "registered" and "abandoned" mean the record carried a registration or abandonment date as of the July 2026 data snapshot. As a check on the pipeline, register-wide totals were reconciled against CIPO's published annual trademark statistics, and registrations issued line up within a fraction of a percent for the two most recent fiscal years. Because a filing cohort keeps maturing, Clearview keeps the current figures on its Canadian Trademark Data page, updated monthly, and freezes each post like this one at its snapshot date.

The takeaway

So what are the odds of registering a Canadian trademark? For a mature filing year, roughly two-thirds to just over seven in ten applications have ended in registration, and most of the rest were abandoned. But that average is built from hundreds of thousands of very different applications, and yours is not average. The mark, the goods and services, the search results, and the quality of the filing all bear on the outcome in ways an overall rate cannot capture, and those are the things a careful application settles before submission.

Clearview can assess registrability risk before you file and prepare a Canadian trademark application with the search results, goods and services, and owner details considered from the start. Fixed-fee trademark registration packages start at $999 plus applicable taxes, prepared and filed by a lawyer who is also a registered trademark agent. Contact Clearview to talk through your mark before you file.

Topics:
Trademark Registration
Trademark Examination

Frequently Asked Questions

What percentage of Canadian trademark applications get registered?
For mature filing years, roughly two-thirds to just over seven in ten. In Clearview's analysis of CIPO's published records, applications filed from 2015 to 2022 registered at rates between about 66% and 71% as of the July 2026 data snapshot, with most of the remainder abandoned. These are Clearview's calculations from public data, not official CIPO statistics, and no single number applies to an individual application.
Why is the registration rate for recent filing years so low?
Because those applications have not finished. Only 15.2% of applications filed in 2025 had registered by the July 2026 snapshot, but that reflects the examination queue, not failure. The vast majority are still pending, and the figure climbs with each data refresh as more of them complete examination. A filing year has to mature before its registration rate means anything, which is why the reliable numbers come from 2015 to 2022.
What happens to Canadian trademark applications that do not register?
Most of them are abandoned. In the mature cohorts, abandonment rates ran from about 21% to 33% depending on the year. Abandonment can follow a missed examiner's report deadline, a lapsed response, a change in business direction, or a deliberate decision to withdraw. It is not always a sign that the mark was unregistrable, which is why the raw rate should be read with its causes in mind.
Does using a trademark agent improve the odds of registration in Canada?
The data shows a strong association. Among applications filed from 2015 to 2022, those with a representative on record registered at 76.3%, compared with 47.6% for those without one, as of the July 2026 snapshot. This is an observed association rather than proof that representation caused the outcome, but the gap is large and holds across filing years, owner origin, and class count.
How can I improve my chances of registering a trademark in Canada?
Much of the preparation happens before filing. A clearance search surfaces confusion problems early, a clearly descriptive or surname element is easier to address while the branding can still change, goods and services drafted to be specific but commercially useful can avoid examiner requirements about the statement itself, and answering an examiner's report within the deadline keeps the application alive. None of this guarantees registration, and it does not prevent every objection, but it covers the ground an applicant can control before filing.

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